Best Practices When Implementing a Global Transparency ProgramAlong with changing requirements, an organization must evaluate its stage of commercial development and the scale of medical/commerciaOct 19, 2021Oct 19, 2021
CRM for CGT should be PRMIn a recent blog post [1], we addressed the peculiarities of a CRM system dedicated to CGT. We summarized the needed changes in 5…Jun 8, 2021Jun 8, 2021
Crucial CRM needs in the context of Cell and Gene TherapiesAs more and more companies have embraced cell and gene therapies (CGT) to cure disease, it becomes evident that a standard commercial…May 27, 2021May 27, 2021
Some trends in life science CRM for the remainder of 2021The last months have created multiple shocks in the way life sciences companies have engaged with HCPs in their respective areas…Apr 15, 2021Apr 15, 2021
Content, channel & consents — the 3 C’s of a successful commercial launch in a pandemic and beyondThe COVID pandemic has been proven to slow down the pace of research in the life science industry. While some innovations have emerged…Apr 7, 2021Apr 7, 2021
Retain your competitive edge by following these 3 simple steps to optimize your consent strategyIn 2020 life science’s commercial operations have undergone rapid change. While all sales reps were stuck at home due to the various…Jan 26, 2021Jan 26, 2021
The unbeatable duo: artificial intelligence does not replace human intelligenceArtificial intelligence in the customer engagement area of pharmaceutical companies has been a buzz word for the last decade or so…Jan 19, 2021Jan 19, 2021
Expanding the usage of your document management systemThe medical and legal review process is unique to the life science industry. BASE suggest ways to increase the value of your current MLRDec 9, 2020Dec 9, 2020
A call for a new operating model for Commercial Operations in PharmaCovid-19 has impacted us all and will keep affecting our lives for the foreseeable future. At BASE, we were lucky enough to be able to…Sep 20, 2020Sep 20, 2020
Regulatory Intelligence — focus on system and business process improvementsIn my recent post (link), I defined Regulatory Intelligence (RI) and described roles and tasks related to it. This blog post has been…Jul 22, 2020Jul 22, 2020
