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Content, channel & consent — the 3 C’s of a successful commercial launch in a pandemic and beyond

The COVID pandemic has been proven to slow down the pace of research in the life science industry. While some innovations have emerged, non-COVID-related research suffered from a redirection of resources[1]. This does not mean that there was no product launch during the pandemic. Multiple companies tried to launch in Europe during this time. While the usual complexities of a launch remain, new additional challenges have emerged to succeed in a world where representatives are stuck home. …

BASE life science

BASE life science is a fast growing, fast paced consultancy focused on the life science industry.

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