BASE life scienceBest Practices When Implementing a Global Transparency ProgramAlong with changing requirements, an organization must evaluate its stage of commercial development and the scale of medical/commercia4 min read·Oct 19, 2021----
BASE life scienceCRM for CGT should be PRMIn a recent blog post [1], we addressed the peculiarities of a CRM system dedicated to CGT. We summarized the needed changes in 5…4 min read·Jun 8, 2021----
BASE life scienceCrucial CRM needs in the context of Cell and Gene TherapiesAs more and more companies have embraced cell and gene therapies (CGT) to cure disease, it becomes evident that a standard commercial…4 min read·May 27, 2021----
BASE life scienceSome trends in life science CRM for the remainder of 2021The last months have created multiple shocks in the way life sciences companies have engaged with HCPs in their respective areas…6 min read·Apr 15, 2021----
BASE life scienceContent, channel & consents — the 3 C’s of a successful commercial launch in a pandemic and beyondThe COVID pandemic has been proven to slow down the pace of research in the life science industry. While some innovations have emerged…5 min read·Apr 7, 2021----
BASE life scienceRetain your competitive edge by following these 3 simple steps to optimize your consent strategyIn 2020 life science’s commercial operations have undergone rapid change. While all sales reps were stuck at home due to the various…5 min read·Jan 26, 2021----
BASE life scienceThe unbeatable duo: artificial intelligence does not replace human intelligenceArtificial intelligence in the customer engagement area of pharmaceutical companies has been a buzz word for the last decade or so…5 min read·Jan 19, 2021----
BASE life scienceExpanding the usage of your document management systemThe medical and legal review process is unique to the life science industry. BASE suggest ways to increase the value of your current MLR3 min read·Dec 9, 2020----
BASE life scienceA call for a new operating model for Commercial Operations in PharmaCovid-19 has impacted us all and will keep affecting our lives for the foreseeable future. At BASE, we were lucky enough to be able to…5 min read·Sep 20, 2020----
BASE life scienceRegulatory Intelligence — focus on system and business process improvementsIn my recent post (link), I defined Regulatory Intelligence (RI) and described roles and tasks related to it. This blog post has been…5 min read·Jul 22, 2020----